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Global Marketing, Global Edition

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing—with comprehensive cases....
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Publisher: Pearson
ISBN: 9780273768685
Old price: $156.15
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For courses in International Marketing and Global Marketing.

This is the leading MBA text in international marketing—with comprehensive cases.

Products specifications
Attribute nameAttribute value
FormatPaperback
AudienceProfessional and scholarly
Author(s)Warren J. Keegan
Edition8
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