Machine Learning in Marketing, Pearson Originals Edition

This book is about the machine learning in marketing. Machine learning has been used in many different fields including marketing. Commonly used machine learning methods in marketing is introduced.  This book can be used for individual studies or, as the textbook for a course on machine learning in marketing. The book is designed in a highly practical way with many real world marketing examples and Python program. It is designed even for marketers who do not have much knowledge in Python. Users can simply replace the sample data with their own data for machine learning analysis. The focus is on the interpretation of the results.