For all courses in tourism development planning for both the public and private sectors Fundamentals of Planning and Developing Tourism brings into fo...

Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising age...

For a one-quarter or one-semster course on Signals and Systems.   This edition delivers an accessible yet comprehensive analytical introduction t...

For courses in Introductory Statistics From Mike Sullivan's classroom to yours, an approach that helps students put statistical concepts together. Wit...

Understand and apply the essential concepts and techniques of strategy Fundamentals of Strategy, 5th Edition is a concise and easy-to-follow overview ...

From the author team of the market-leading text Exploring Strategy, comes a new edition of Fundamentals of Strategy. Designed to help student and bu...

Understand and apply the essential concepts and techniques of strategy. Fundamentals of Strategy, 6th Edition is a concise and easy-to-follow introduc...

For courses in Web Programming and Design: Numerous Mark-up / Scripting Languages, as part of the CS1 course sequence.   Master the fundamentals ...

Fundamentals of Web Development covers the broad range of topics required for modern web development (both client- and server-side) and is appropriate...