...

This tertiary text presents a synoptic view of Australian and New Zealand marine systems, as well as forming the basis for a general course in ma...

...

For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Mea...

For principles of marketing courses Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of r...

...

...

Australian edition Today's marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of the...

A step-by-step guide to creating a marketing plan This concise guide provides a high-level view of the critical marketing activities associated with t...