Now well established as a New Zealand marketing textbook, the third edition of Marketing in New Zealand builds on the strengths of the first two editi...
Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show...
For undergraduate and graduate courses in marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in market...
For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in mark...
For undergraduate and graduate courses in marketing management The gold standard for today's marketing management student The world of marketing is ch...