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Marketing Research

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Marketing Research with SPSS

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Marketing Research, Global Edition

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Marketing Research: An Applied Orientation, Global Edition

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Marketing Strategy and Competitive Positioning

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Marketing Strategy and Competitive Positioning

Develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Competitive Positioning, 8th Edi...
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Marketing: An Introduction plus Pearson MyLab Marketing with Pearson eText, Global Edition

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends a...
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Marketing: An Introduction, European Edition

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brenna...
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