Marketing in New Zealand

Now well established as a New Zealand marketing textbook, the third edition of Marketing in New Zealand builds on the strengths of the first two editions, covering the basic principles of marketing in a clear, concise, and user-friendly style.

The book meets the requirements of the NZIM Certificate in Management, the National Qualification Framework’s generic marketing unit standards, and unit standard based qualifications from levels three through to five. It is suitable both for people studying marketing for the first time in a formal course, especially where the student’s English language skills are not strong, and for people already in business.