Marketing Management, Global Edition -- MyLab Marketing with Pearson eText

MyLab Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalised study plan that helps them better absorb course material and understand difficult concepts.

Please Note: The duration of access to MyLab Marketing is set by your instructor for your specific unit of study. To access MyLab Marketing you may need a Course ID from your instructor.

The gold standard for today's marketing management

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organisation consistently reflect the latest changes in today's marketing theory and practice.